Cloudline
The bakery benchmark: bourbon vanilla, egg custard, a little butter.
Contains nicotine unless stated otherwise. Nicotine is an addictive substance. Not for sale to anyone under 18. Read our age policy.
Custards are hard to get right and easy to get sickly. This one leans on bourbon vanilla rather than sugar, with just enough butter note to give it weight. It darkens in the bottle as it steeps — that is the vanillin oxidising and it is meant to happen.
Traditional nicotine for sub-ohm devices — bigger clouds, smoother at low strengths.
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421 reviews
Reviews are collected by email fourteen days after delivery, which is long enough for a first impression to become an opinion.
Birmingham · 9 Aug 2026
Ordered the wrong resistance, emailed on a Sunday expecting nothing, had a reply first thing Monday and the right one in the post that afternoon at no charge. That is why I keep coming back.
Glasgow · 4 Aug 2026
No complaints about build quality or performance. Docking a star because the airflow ring loosens over a few weeks and you have to nip it back up. Not a dealbreaker, just worth knowing.
Southampton · 25 Jul 2026
Would have thought twice at full price but the bundle saving made it a straightforward decision. Everything arrived properly boxed with nothing rattling around.
Norwich · 6 Jul 2026
Nothing wrong with it — quality is clearly there, it just is not the profile I was after and that is on me for not reading the notes properly. Returned without any argument, refund landed in four days.
Nottingham · 28 Apr 2026
One for home, one for the car, one for the bag. Says everything really. Packaging is minimal and recyclable which I appreciate.
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The four that come up most often on products in this category. There are another thirty in the full FAQ.
Full FAQNine times out of ten it is priming. Put five drops of liquid directly onto each exposed wicking port, fill the tank, then leave it standing for five full minutes before the first draw. Start twenty per cent below the coil's rated wattage for the first tank. Sweetened dessert liquids will still gum a coil in half the time of a fruit — that is sucralose caramelising and there is no way around it except changing flavour.
As a rough guide: a pack a day or more, start at 20mg salt in a pod. Ten to twenty a day, 10mg salt. Under ten, or you are moving from another vape, 3mg to 6mg freebase in a sub-ohm device. Too low and you will chain-vape trying to get satisfied, which is the single most common mistake we see.
Nicotine salt is the same nicotine buffered with benzoic acid, which lowers the pH and makes high strengths far smoother. That is why 20mg salt in a pod is comfortable and 20mg freebase in the same device would be unpleasant. Salts absorb faster too, so they satisfy more like a cigarette. Freebase suits low strengths in high-power devices.
Usually not. Leaks are typically an over-tightened coil crushing a seal, liquid that is too thin for the coil's wicking ports, or a tank that has been carried in a warm pocket which thins the liquid and expands the air inside. Try a fresh coil, hand-tight only, and a higher VG liquid. If it still leaks, it is faulty and we will replace it.
Cloudline
70/30 freebase shortfill-style juice in a 100ml bottle.
Cloudline
A dry, unsweetened tobacco with walnut and a thin line of caramel.
Cloudline
50ml shortfill in a 60ml bottle — room for one nic shot.
Cloudline
Black cherry over a dry cola base with a faint fizz note.