Legal
Privacy policy
What we collect, why we collect it, how long we keep it and who else sees it.
Last updated 15 June 2026
01Who we are
VapePuffs Retail Ltd. (company number 11482093), Subunit 5, 10-16 Harris St, Manchester M8 8EG, is the data controller for personal data collected through vapepuffs.co.uk. You can reach our data protection contact at vapesquadebay@gmail.com.
02What we collect
- Account data: name, email address, password hash, and marketing preferences.
- Order data: delivery address, phone number, items purchased, and payment method type — never the full card number, which never touches our servers.
- Age verification data: a pass or fail result, the date of the check, and the last four characters of any document reference.
- Technical data: IP address, browser and device type, and pages viewed, used for security and for understanding what is broken.
- Support data: the contents of chats, emails and call notes.
03Age verification specifically
We are legally obliged to confirm that customers are 18 or over. At checkout we submit your name, address and date of birth to a third-party verification provider, which checks it against electoral roll and credit reference data. This is not a credit check and has no effect on your credit score or file.
If the automatic check does not pass, we ask for a photograph of a passport, driving licence or PASS-accredited card. That image is reviewed by a person, and it is deleted from our systems within 72 hours of the check completing. We retain only the result, the date and the last four characters of the reference.
04Why we are allowed to hold it
- To perform our contract with you: order processing, delivery, returns and support.
- To meet a legal obligation: age verification, tax records, and product traceability.
- For our legitimate interests: fraud prevention, site security, and improving the shop — balanced against your rights, and never in a way we would be embarrassed to explain.
- With your consent: marketing emails, which you can withdraw at any time in one click.
05How long we keep it
| Data | Retained for |
|---|---|
| Order and invoice records | 6 years (HMRC requirement) |
| Age verification result | 6 years, alongside the order |
| Age verification document image | 72 hours, then deleted |
| Account details | Until you delete the account |
| Marketing consent record | 3 years after last activity |
| Support conversations | 24 months |
| Analytics data | 14 months |
08Your rights
You have the right to access, correct, delete, restrict or port your data, and to object to processing based on legitimate interests. Email us and we will respond within 30 days, usually within seven.
If you are unhappy with how we have handled a request, you can complain to the Information Commissioner's Office at ico.org.uk. We would rather you told us first, but it is your call.
Questions about this policy? Email vapesquadebay@gmail.com or call 07448 433049.
VapePuffs Retail Ltd., Subunit 5, 10-16 Harris St, Cheetham Hill, Manchester M8 8EG. Registered in England & Wales, no. 11482093.