Pricing
Published rates. Fixed phases. No day rates.
Time and materials makes the agency the only party who benefits from things taking longer, so we do not work that way. Every phase is fixed-price against a scope written in enough detail to argue about.
Diagnostic
£6,500
one-off, two weeks
A written, evidenced view of what is costing you conversion — with no obligation to buy anything else.
- Analytics and event model audit
- 20 recorded session reviews
- Five customer interviews
- Merchandising and IA teardown
- Prioritised opportunity list with sizing
- 90-minute readout with your team
Full Build
From £48,000
10 – 14 weeks
Design system, storefront, checkout and analytics — shipped, in your repository, with your team trained on it.
- Everything in Diagnostic
- Complete design system
- Next.js storefront and checkout
- CMS setup and editor training
- Analytics and consent management
- Staged launch with rollback plan
- 30 days of post-launch monitoring
Retained Growth
From £7,500
per month, 6-month minimum
An ongoing experiment and lifecycle programme, with a quarterly readout that includes what did not work.
- 2 – 4 shipped experiments a month
- Lifecycle and retention programme
- Cohort and repeat-rate reporting
- Monthly research sessions
- Quarterly leadership readout
- Priority engineering support
All prices exclude VAT. Quotations are held for 30 days.
By service
Indicative starting prices
Real projects vary, sometimes a lot. These are the floors — the number below which we would not take the work on, because we could not do it properly.
| Service | What it covers | Typical timeline | From |
|---|---|---|---|
| Storefront Build | A new store, from empty repo to first order. | 10 – 14 weeks | £48,000 |
| Replatform & Migration | Move platforms without losing a decade of SEO. | 8 – 16 weeks | £36,000 |
| Conversion Optimisation | A testing programme with statistics you can defend. | 6-month minimum engagement | £7,500 / month |
| Brand & Design Systems | An identity that survives contact with a product grid. | 6 – 10 weeks | £28,000 |
| Headless Architecture | For catalogues, markets and rules that outgrew the platform. | 12 – 24 weeks | £85,000 |
| Retention & Lifecycle | Own the second order, and the ninth. | 3-month build, then retained | £6,000 / month |
How we price
Four things worth knowing before the proposal
Phases, not projects
You commit one phase at a time. Nobody signs a £48,000 contract on the strength of a first meeting, and we would be suspicious of anyone who asked you to.
Change orders are written and priced
Scope changes are normal and we are not precious about them. They just get a document and a number, so nobody is surprised at invoice time.
Payment is 40 / 40 / 20
Forty per cent at phase start, forty at the midpoint milestone, twenty on completion. Retainers are billed monthly in advance.
Equity occasionally, on request
For early-stage brands where it makes more sense than cash, and only where we would have taken the project at full rate anyway. Ask us.
Questions
The commercial ones
Start with the diagnostic
£6,500, two weeks, and you keep the document whether or not you carry on with us. Several clients have taken it in-house and executed it themselves. That is a fine outcome and we would rather that than a build you were not ready for.
Book a diagnosticThe people you meet in the pitch. We run a small number of projects at a time and there is no delivery team you have not been introduced to. If we are too busy to staff you properly we will say so and give you a date.
Entirely, from the first commit, in your repository under your organisation. There is no proprietary framework, no licence, and nothing that stops you taking it in-house or to another agency tomorrow.
Shopify and Shopify Plus most often, plus Commerce Layer, Medusa, BigCommerce and bespoke APIs. The storefront is almost always Next.js. If you tell us your requirements point at a platform we do not work with, we will tell you that rather than bend the project towards us.
Preferably. The best projects we run have client engineers on the pull requests from sprint one. We are equally happy being the whole team, but we will always push for knowledge transfer rather than dependency.
Fixed price against a fixed scope, in phases, with the scope written down in enough detail to be argued about. Changes go through a written change order with a price on it. We do not do time and materials because it makes us the only party who benefits from things taking longer.
Phases are separately terminable with two weeks’ notice, and you keep everything produced up to that point. Nothing is locked to us.
Occasionally, for early-stage brands where it makes more sense than a cash fee. Ask us.
Ask us — availability changes. If you need something faster than we can commit to, we will tell you rather than string it out.