Clients
Who we are a fit for, and who we are not.
We run a small number of projects at a time, which means saying no more often than yes. It is more useful to be direct about that here than on the third call.
A good fit
- Trading businesses with real traffic and order data — there needs to be something to diagnose
- Consumable or repeat-purchase categories, where retention is most of the business
- Teams with at least one technical person who wants to own the work afterwards
- Anyone who has been burned by an agency that would not let them see the repository
- Businesses that would rather be told no than sold a project that does not fit
Probably not us
- Pre-launch brands with no traffic. There is nothing to diagnose and we would be guessing.
- Anyone who wants a theme installed. That is a short job and we are the wrong price for it.
- Marketplaces and multi-vendor platforms. Different discipline, and we would be learning on your money.
- Projects where the brief is a fixed feature list rather than a problem. We will push back and you will resent it.
- Anyone needing it live in six weeks. We would have to lie to say yes.
Confidentiality
Why there are no client logos here
Most of our work sits behind a commercial confidentiality clause, and a logo wall implies endorsements we have not asked for.
We ask before we publish
A client's name goes on this site only when they have read the write-up and agreed to it. Until then it stays off.
References beat logos
At proposal stage we introduce you directly to past clients whose projects resemble yours. You talk to them without us in the room.
Our own store is open
The most detailed thing we can show you is the storefront we run ourselves, where we can discuss every decision freely.